Choosing The Right Retail Products For Your Home Salon.
As a home hair or beauty salon owner, offering retail products to your clients can be a great way to increase revenue and build customer loyalty. However, choosing the right products to stock can be challenging. In this blog, we’ll go over some tips for selecting the best retail products for your home salon and discuss the importance of offering retail items to your clients.
First and foremost, it’s important to understand your target market and the needs of your clients. Are you a high-end salon catering to a luxury clientele, or a more budget-friendly option for the everyday person?
This will help you determine what types of products to offer. For example, if you’re targeting a high-end market, you might consider carrying high-end hair care products and styling tools, such as GHD hair straighteners or Kérastase hair products.
It’s also a good idea to consider the services you offer at your salon. If you specialise in colour treatments, for example, you might want to offer colour-safe shampoos and conditioners to help your clients maintain their new look at home. If you offer manicures and pedicures, consider carrying nail polish and nail care products.
In addition to understanding your target market and the services you offer, it’s important to stay up-to-date on industry trends and the products that are popular among consumers. Keep an eye on social media and hair and beauty blogs to see what products are getting buzz, and consider reaching out to industry experts and product reps for recommendations.
It’s also worth considering the profitability of the products you stock. While it can be tempting to carry a wide range of products, it’s important to focus on items that will bring in the most revenue. For example, hair care products tend to have a higher markup than makeup, so you might want to focus on stocking a smaller selection of high-quality hair products rather than a larger selection of cheaper makeup items.
So why is it so important to offer retail products to your clients?
For one, it helps to build customer loyalty. When clients can purchase the products you use in the salon to maintain their new look at home, they’re more likely to come back for future appointments. Retail products also provide an additional revenue stream for your salon, which can help to increase your overall income.
In terms of revenue, offering retail products can be a lucrative venture. According to a study by the Professional Beauty Association, the average salon in the UK generates around 15% of their revenue from retail sales. This figure can vary depending on the type of salon and the products being sold, but it highlights the potential for retail sales to contribute significantly to a salon’s bottom line.
In conclusion, choosing the right retail products for your home hair or beauty salon can be a key factor in increasing revenue and building customer loyalty. It’s important to consider your target market, the services you offer, industry trends, and profitability when selecting products to stock. By offering high-quality products that meet the needs of your clients, you can build a successful retail business within your salon.
