Create a stylish brand identity for your home salon.
In an industry where looks mean so much, having a stylish brand identity for your home salon is vital. Creating a sleek and professional brand image will attract clients to your door and help to build a strong, loyal client base.
So, what do we mean by the term ‘brand’
Your brand represents you, your business and your promise to your customers. Your brand should have a consistent look and feel that easily identifies your business at every opportunity.
Starting with your logo, your branding encompasses stationery, appointment cards, price lists, gift vouchers, internal and external signage as well as advertising and a website. In fact, it is much bigger than that. It’s how you speak to people, your social media and any contact with your client.
It’s the way that your client perceives you, every time they speak to you or interact. Get it right, and your business will attract the right clients, keep them coming back, taking your business from strength to strength. Get it wrong and you risk losing potential customers and driving traffic to your competitors.
Mastering the Brand journey
Running a business day-to-day can be challenging. Creating the perfect brand identity requires thought and planning. It’s worth working with a professional to get the right look and feel that truly represents your vision and business personality.
Some key things to remember –
· A stylish brand generates referrals and attracts the right people
· Your brand represents you, your salon and your promise to your clients
· Successful brands help you to connect with your clients and build loyalty
· Your branding should be consistent through every piece of marketing you produce.
Your brand is the single most important investment you can make in your business. If you need some professional branding support, take advantage of our Secret Salon Club offer to work with our trusted brand partner, Capture Design and Print. The team at Capture are passionate about working with small business owners. Helping to create stylish brand identities in all areas of the marketing journey.
Written by Joanna Young, Commercial Director at Capture Design and Print
